Why List Posts dominate
In any article providing tips on how to be successful with a blog, you’re likely to see List Posts figuring prominently. Want a bunch of viewers, want to spike those stats? Do a List Post. It hardly...
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Truth in mythic proportions
While I mainly emphasize my work in inbound marketing these days, I also offer writing services; and in that light, this post focuses on business writing. Copy writing. The choice and configuration of...
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“I” or “We”?
Here’s a slightly indulgent topic, but one that worries many VAs. How to represent your biz in your website copy? You’re operating solo right now, but you don’t necessarily intend to do so in the...
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On blogging
This post is dedicated to blogging, because I perceive blogging to be grossly misunderstood most of the time. There are as many reasons to blog as there are bloggers. How many people succeed in...
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Your website content: canned or fresh?
A much revered leader in the world of inbound marketing is now introducing a ‘marketplace’ where ‘content’ can be bought wholesale. Excuse me, but I detect a serious disconnect here. Is it me or should...
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Language and business success
Although I write copy of many different kinds, and coach, create business plans, write code and otherwise serve the project needs of clients, I’m struck by the fact that a good portion of my work...
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Internet Angels and Devils
So how’s biz? Is your 2012 unrolling like a silk carpet? I’m pleased to say that I am keeping gainfully busy, and loving it. A large portion of my assignments are concerned with crafting content, and...
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